Value Proposition & Landing Page Mini-Course 📈 

You’re in - time to craft a winning value proposition and a high-converting landing page.

Part 1

The 6 Ingredients of a Winning Value Proposition & High-Converting Landing Page (52 min)

This training includes:

• 5 Ways to Use Research to Inform Your Value Proposition

• The 6 Ingredients:

  • Target Audience

  • The Core Result

  • The #1 Benefit

  • The #1 Objection/Obstacle

  • Social Proof

  • Easy Way Out

• Examples of Weak and Strong Value Propositions

• Using the S.M.A.R.T.O. Framework to Strengthen Your Value Prop

• Reflection Questions To Define Your Value Prop (Google Doc - Click File → Make a Copy so you can edit)

Part 2

Translating Your Value Proposition Into A High-Converting Landing Page (6 min)

In this video, I’ll walk through exactly how to take your value proposition and the 6 ingredients from Part 1 and translate it into a high-converting landing page.

The walk-through is on beehiiv, but the same is applicable for any landing page builder you use.