📈 2 Simple Tactics to Boost Open Rates in the First 24 Hours

Came across this clip from Seth Godin x Tim Ferriss. All builders should ask themselves this question:

What can I build that the me of five years from now is going to say thanks?

Anyways, today is short and sweet:

2 simple ways to increase engagement in the first 24 hours.

Let’s get into it 👇️ 

Helpful Links 🔗 

• 🚀 The only team shipping features faster than beehiiv is the team at Memelord dot tech (aka Jason Levin). It’s THE software for making memes (link)

• 💰️ Why niche B2B newsletters will thrive in 2025 (link)

• 💻️ Sponsy shipped a feature to get you one step closer to never having to manually update your media kit (link)

• 👀 ICYMI: TikTok Survival Playbook For Creators: Convert Followers Into Subscribers and Own Your Audience (link) 

• 🛠️ Our favorite newsletter tools: beehiiv (ESP), Descript (video editing), Sparkloop (growth & monetization), Typedream (custom landing pages), ElevenLabs (AI voiceovers), Sponsy (managing sponsorship operations)*

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2 Ways to Increase Engagement in the First 24 Hours ⏱️ 

Very easy to implement. Lots of upside.

1. Use a welcome survey.

If you needed another reason to use a welcome survey for new subscribers, here it is.

Welcome surveys help you learn who your audience is and what they want.

But it turns out, it also helps them form a stronger connection with your newsletter.

We’re seeing higher open and click through rates for subscribers who fill out a welcome survey vs. those who don’t.

Intuitively, this makes sense - people who voluntarily fill out a survey have higher intent.

But welcome surveys give people the opportunity to reinforce their intent, especially if your survey questions ask about their motivation for signing up.

Example: What keeps you up at night when it comes to your newsletter?

You get the benefit of friction (higher intent + stickiness) without the drawback (fewer landing page conversions).

The below segment is compared to 43% open rates and a 4.4% CTR 👇️ 

beehiiv makes this flow easy to build, but you can do this with any ESP by integrating it with something like Youform:

• Subscriber subscribes on landing page ⤵️ (collect email only)

• Immediately sees welcome survey ⤵️ (collect name + other info)

• Moves on to thank-you page ⤵️ (get them to open the welcome email)

• Goes to inbox to find welcome email

Which brings us to tactic #2.

2.. Use a dead simple thank-you page.

Any thank-you page I create has two goals:

• Reinforce why it was a good decision for them to sign up

• Get them to read the welcome email

We came across a daily newsletter with over 80,000 subscribers and 70%+ open rates.

Their thank-you page?

There’s your friendly reminder that simplicity > complexity.

Cheers,

Isaac + Kieran 🫡 

P.S. We've recently helped some of our clients cross some major subscriber milestones:

• 🎯 875,000 - consumer media

• 🎯 250,000 - consumer media

• 🎯 35,000 - faith based

• 🎯 15,000 - faith based

• 🎯 10,000 - professional consumers

• 🎯 5,000 - B2B

Quality subscribers who engage with their content, many of whom:

• have $100k+ salaries

• work for some of the most well-known global brands in the world

• have spent $ on finding solutions to their problems

If you’re ready to invest $4k+ per month on growth, book a call here with the two guys pictured above 🫡