📈 How We Lowered Our Client's CPA From $3 to $1/Per Subscriber

Short and sweet today. You’ll learn how we took a client’s CPA from $3 to $1.

Helpful Links 🔗 

• 📊 Dan Oshinsky on how to use polls to engage your newsletter audience (link)

• 🙅 The Justin Welsh strategy newsletter operators should steal (link)

• 👀 ICYMI: How to Land High Ticket Clients With a Newsletter Funnel (link)

• 🛠️ Our favorite newsletter tools: beehiiv (ESP), Descript (video editing), Sparkloop (growth & monetization), Typedream (custom landing pages), ElevenLabs (AI voiceovers)*

_{*These are affiliate links}

How It Started 👀 

One of our clients has a general consumer audience and a sponsorship driven business model.

Their CPA started out ~$3 per new subscriber.

Before scaling ad spend, they wanted it below $2.

So we got to work. 🧑‍🍳 

We tested:

• Audiences (Broad Interest-Based Audiences and Lookalike Audiences based on social engagement + email engagement)

• Ad creative formats (video, graphics, memes)

• Ad Angles (avoid an outcome they don’t want, reach the outcome they desire)

• Ad Copy (specific language within the ad creative itself)

• Hooks (questions, “How to” language)

• Ad Captions (1, 3 and 5 sentence)

• CTAs (Sign up, Subscribe, Learn More)

WIthin a few weeks, we were here:

Things were moving in the right direction, but there was still more work to do.

The good thing?

We now had plenty of data telling us which:

• Audiences

• Ad angles

• Formats

• Captions

• CTAs

..were performing well.

So we:

• Killed 30% of the ads with the highest CPA

• Put 70% of the budget into the 4 ad sets closest to the $2 target CPA

• Used the 30% of the budget to continue testing new ads and iterating

Rinse and repeat the process until all of our ads are below the $2 CPA target.

How Its Going 📈 

Where are things today?

Last week, we launched a new ad set sitting at a $0.97 CPA that we’ll be scaling.

And the ad set with the highest CPA currently running is $1.58 👇️

This is how we help our clients win with paid growth.

Not only does our process work - it’s constantly being refreshed with data we see across all of our client ad accounts.

So if you:

• Are ready to invest $4k+ per month on growth

• Want a team and process you can trust

 Book a call here with the two guys pictured below 🫡

Cheers,

Isaac + Kieran

P.S. Want to book a Power Hour with us?

We’ll give you strategic consulting on your newsletter funnel, content, growth strategy, Meta ads, landing page copy or anything else newsletter-related.

Book a Power Hour here.