📈 Newsletter Value Proposition & Landing Page Masterclass

You’re in - time to craft a winning value proposition and a high-converting landing page.

Part 1

The 6 Ingredients of a Winning Value Proposition & High-Converting Landing Page (52 min)

This training includes:

• 5 Ways to Use Research to Inform Your Value Proposition

• The 6 Ingredients:

  • Target Audience

  • The Core Result

  • The #1 Benefit

  • The #1 Objection/Obstacle

  • Social Proof

  • Easy Way Out

• Examples of Weak and Strong Value Propositions

• Using the S.M.A.R.T.O. Framework to Strengthen Your Value Prop

• Reflection Questions To Define Your Value Prop (Google Doc - Click File → Make a Copy so you can edit)

Part 2

Translating Your Value Proposition Into A High-Converting Landing Page (6 min)

In this video, I’ll walk through exactly how to take your value proposition and the 6 ingredients from Part 1 and translate it into a high-converting landing page.

The walk-through is on beehiiv, but the same is applicable for any landing page builder you use.

P.S. When you’re ready to grow your newsletter…

Let us do it for you. We help creators, brands and ministries grow their newsletters so they can drive more sales and donations.

If you want us to grow your newsletter for you and are ready to invest at least $2k/month on ads, book a call with us here.