📈 8 Simple Tips For A High Converting Landing Page

Happy New Year 🪩 

My new year’s resolution? Don’t let newsletter operators overcomplicate their landing pages in 2025.

Today, you’ll get DO’s and DON’Ts for your newsletter landing page to increase your conversion rate.

Let’s dive in 👇️ 

Helpful Links 🔗 

• 📧 Who Sponsors Stuff: The top 100 companies who sponsored newsletters in 2024 (link)

• 💵 The top copywriting hooks that drive sales and why they work (link)

• 👀 ICYMI: 📈 9 Newsletter Growth & Monetization Strategies for 2025

• 🛠️ Our favorite newsletter tools: beehiiv (ESP), Descript (video editing), Sparkloop (growth & monetization), Typedream (custom landing pages), ElevenLabs (AI voiceovers), Sponsy (managing sponsorship operations)*

_{*These are affiliate links}

The #1 Landing Page Mistake 🫠 

People overcomplicate landing pages.

Less is more.

Clear is kind.

Simple converts.

I spent hours building and iterating on this beautiful, in depth landing page.

Conversion rate = 82%

While that’s an insane conversion rate, I chalked it up to the crisp value prop and hard work I put in:

• making it visually beautiful

• creating custom screenshots

• including detailed testimonials

• recording a high-quality video explaining the value prop

While our landing page was killing it, we knew simplicity was powerful.

So we tested beehiiv’s native landing page builder against our custom one.

It looks like this (there’s literally nothing else on the page) 👇️ 

Conversion rate in the last 30 days = 84%

8 Tips for a High Converting Landing Page 📈 

If you want to convert 60%+ of people who come to your landing page into subscribers, follow the tips below.

When you run traffic to a newsletter landing page, it’s not about convincing.

It’s about helping people to execute a decision they already made.

(aka not messing it up)

If your ad (if paid) or post (if organic) was compelling enough for them to click through to the landing page, it should be compelling enough for them to sign up.

Some DO’s and DON’Ts

DO 👍️ 

• DO only give people one decision to make when they are on your landing page:

  subscribe or close out the window.

• DO make the core result/benefit/outcome the first thing people’s eyes see (e.g., make it the largest font). Use specific numbers and outcomes. Describe how it will tangibly save people time, money, or effort.

• DO keep everything above the fold on mobile (85%+ from cold traffic will be on their phones). Note that for beehiiv newsletters, the phone screenshot/image will not be visible on mobile.

• DO repeat the value proposition from the ad copy/caption. Some people feel like this is repetitive…It is. That’s the point. This is the main reason why people are on your landing page, and it will be the main reason people sign up.

DON’T 🙅 

I see massive companies doing these and it hurts my soul. We’ve even had to coach some of our larger clients on them.

All of them will lead to lower conversion rates:

• DON’T make people scroll to see the sign up form where they enter their email.

• DON’T say fluffy words that mean nothing.

  • Fluffy: Crush It On Instagram

  • Not fluffy: Get Your Next 1000 Instagram Followers In Less Than 10 Min/Day

• DON’T say too much. Less is more. Communicate as concisely as possible. Look at your landing page and see if you can reduce word count without taking away from the value proposition.

• DON’T use a normal page on your website (that has navigation links). That’s a webpage, not a true landing page.

• DON’T include links to other pages or past content (disable the “let me read it first” button)

  

  where you can disable “let me read it first” in beehiiv

It’s not rocket science. Just basic human psychology.

The more effort something is to do, the less likely it is people will do it.

More friction (scrolling, choices, reading, distraction) = fewer conversions

Fewer choices (subscribe or don’t) = more conversions

We’ve seen a 5% increase in landing page conversion rate for our clients translate to thousands more subscribers per month with the same ad spend.

It’s a one-time change that compounds over time.

So go check your landing page and run it up against this list 🫡 

Another Resource For You 💻️ 

If you want to go more in depth on landing pages..

I created a Masterclass on exactly how to:

1. Craft a winning value proposition AND

2. Translate that into a high-converting landing page

This is the EXACT process we use to walk our agency clients through refining their value proposition before scaling their ads.

This process is responsible for:

• Saving our clients $1000s/month in ad costs

• Acquiring tens of thousands of subscribers per month

• Improving landing page conversion rates to between 60%-90%

In the Masterclass, I cover:

• 5 easy ways to uncover the exact language your audience resonates with (most of these can be done in less than 5 minutes)

• The 6 Ingredients of Strong Value Propositions

  • Target Audience

  • The Core Result

  • The #1 Benefit

  • The #1 Objection/Obstacle

  • Social Proof

  • Easy Way Out

• How To Use the S.M.A.R.T.O. Framework to Strengthen Your Value Prop

• The Exact Questions You Need to Answer to Define Your Value Prop

PLUS..

📈 Throughout the training, I’ll build an example newsletter value prop from scratch and you’ll watch me build a high-converting landing page.

You’ll walk away from the Masterclass with:

• A killer (read: clear & compelling) value proposition, AND

• A high-converting landing page

..so you can grow your newsletter faster 🚀 

We used to charge for this, but I pulled some strings so you can watch it for free.

I suggest watching it before I change my mind..

Happy New Year,

Isaac + Kieran 🫡 

P.S. If you’re ready to invest $4k+ per month on growth, book a call here with the two guys pictured above 🫡